Bupa Global’s Ultimate Health Plan as sat at the very top of of the International Medical Insurance market for a number of years. It is designed around the needs of Ultra High Net Worth Individuals and takes some big steps outside of what would normally be found in an International Health Insurance product.

The product has always been operated by a ring-fenced Private Clients service team of very experienced, multi language, service specialists based in Copenhagen. Members on the Ultimate Health plan will have a dedicated contact in the team to managed all of the dealings on their plan as well assistance in finding the best facility and booking treatment. There was a range of benefits which you would never usually see on an International Health Insurance uk plan also, like post treatment recuperation in a Health Resort and access to the very best suits in private hospitals, for example the private suites at the Bupa Cromwell, where just accommodation costs and start at between £5,000 and £10,000 per night. Benefits and service like this took the plan outside of an insurance purchase and into a Lifestyle product.

While this is a product unlike anything else in the International Private Medical Insurance market, it came with a price tag to suit, with prices generally starting at $20,000 per person per year. Which really did limit this to the Ultra High Net Worth market

Bupa Global

Bupa Global have this week announced, however, a range of product updates and what they are describing as an ‘Overall significant price reduction (subject to underwriting)’. product enhancements include;

  • Removed waiting period for health screenings
  • Added additional tests/therapies that can be claimed for under health screening such as:
    • Cryotherapy
    • Vitamin therapy
    • EMG test
    • COVID-19 antibody test
    • Stress-related therapies
    • Sports massages
    • Colonic irrigation
    • Therapy for sleep disorders
  • Dietetic guidance now available for a medical reason rather than limited to diabetes patients only
  • Footcare now available for a medical reason rather than limited to diabetes patients only

These updates help the Ultimate Health Plan to product retain its place at the top of the tree, amongst stronger competition from Cigna Global and Allianz Worldwide Care, who are also keen to focus on this exclusive part of the market for International Medical Insurance uk.

For more information about the new product benefits, and the reduced pricing, please get in touch with us here