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Cultural Training is designed to help businesses effectively ‘bridge the gap’ between cultural differences in the workforce, or indeed, between employee and customer. In essence, it sets the foundation for a cohesive workplace environment, where differences are easily managed and misunderstandings rare.
While the concept is built on sound ethical ideals, it also possesses genuine business value. The fact is, that successful businesses embrace cultural differences and understand each culture’s value to the organisation.
Cultural Training is useful for businesses that require:
UK businesses alone employee over 5 million people overseas. and with technology making it easier than ever for businesses to find new markets and lower the barriers of entry to establishing international offices, those numbers are only set to increase.
Learning and development is an important driver of a business’s success, particularly when establishing a presence in, or introducing staff, to new countries and cultures. Investing in your people and leadership team will not only improve your success rate but create an environment for employees to feel supported and capable of taking on the challenges and opportunities that you present to them.
Ultimately, a well-designed Cultural Training programme will ensure greater cohesion within teams, leading to gains in productivity, improved decision-making and ultimately, improved return on investment (ROI).
Let’s look at in more detail at the three main use cases:
Expatriate cross-cultural training: If an employee is sent on assignment in a foreign location, they will benefit from a solid grounding in local customs and vagaries of communication. In essence, they will have the tools to make the most of their assignment, having a positive impact on the company/locale and taking away a positive experience.
Multi-national teams: In a globalised marketplace, companies are increasingly multicultural. That’s true within a team, but also in terms of the client or customer-base being served. Any business keen on maximising the potential it offers, will benefit from a Cultural Training programme which smooths the communication process.
Leadership teams: As above, any leader of a multi-national organisation will require the pre-requisite skills to communicate effective to employees and clients from different cultural backgrounds. A little cultural awareness goes a long way and one mistake can cause an unfortunate misunderstanding.
In each example, a specific – and carefully designed – cultural training programme can make a positive difference in productivity and return on investment, as well as more engaged, prepared and happier employees.
Here’s a fact which surprised us: one of the highest country-to-country expat failure rates is from US employees who come to work within the UK. It underlines the importance of properly preparing your employees being sent on expat assignment. Most employees (and managers) will have preconceived ideas of what to expect when working in a different territory, but this might not reflect the reality.
An expatriate cross-cultural training workshop, ahead of departure, enables the employee to prepare for and learn about:
There are many benefits to having Group Travel Insurance.
When creating multinational teams, or appointing new global leadership positions, understanding the culture of the people working for you and appropriate business etiquette is an important consideration.
Cross-cultural leadership training is highly customised to the specific needs of executives and can be taken either as a single one-day session, or a series of hourly coaching sessions over a number of months to help senior executives and people leaders to:
More and more companies are catering for multicultural audiences thanks to the evolution of online communication technologies. But in a world of fluid borders (at least pre-Covid!), workforces are also increasingly culturally diverse.
Consequently, the ability to develop a global mindset and communicate effectively across different cultures is an important component of success in a domestic marketplace, let alone a global one.
In today’s multicultural workplace both manager and employee must understand the impact of culture in how they communicate and business practices.
Cultural Training workshops are designed for both employees and people leaders and helps them to:
In short: yes. A country specific workshop is a one-off session designed to help employees to:
We find that businesses often partake in country-specific Cultural Training programmes for the following reasons:
Understanding a specific culture other than one’s own is important in helping grow businesses and improving personal relationships.
Each workshop will have a different price, depending on how many people are looking to attend, where the workshop is held and any specially designed services required. Please contact us for more information and we’ll provide a tailored quote.
Training can usually last as little as 30 minutes or as long as three days. Budgets, time, geographical spread, and practicality all play a role in the length of training.
Face-to-face training is usually done in one day, and Webinars can often be delivered in two-hour segments
Cross-cultural trainers are professional consultants who should have a background in cross-cultural communication. Along with a broad range of competencies, they often have either country-specific expertise or expertise in a particular branch cultural training.
There are various forms of cross-cultural training such as Intercultural Training, Cultural Competency, or Diversity Training. They can look very similar in content, style, and appearance depending on pre-designed training courses.
Every business is different and so the need will vary from company to company. It’s particularly suitable for those companies with international reach, workforces in different parts of the globe and those with individual business locales which have a diverse ‘in-office’ make up.
It all boils down to context. A training course designed for high-ranking business leaders is very different from one for architects visiting Haiti for the first time. Hence, we tend to divide training programmes between: workplace culture, global leadership and expat workers.