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What is a Corporate Wellness Programme?

A Corporate Wellness Programme is a set of benefits designed to support the overall health and wellbeing of a company’s employees. It’s a proactive approach to wellbeing which is intended to help employees feel healthier, more energised and less likely to fall ill.

As the saying goes: “Prevention is better than cure.”

In reality, wellbeing cannot be guaranteed by a single perk, technique or tool. It requires a holistic approach and this is exactly what Corporate Wellness Programmes seek to provide. For that reason, schemes can be as comprehensive as the budget allows.

Counselling sessions, healthy food offerings and gym memberships are just a few examples of what might be including in a wellbeing programme.

Schemes can be set up and managed internally or provided by an external Corporate Wellness service provider. Either way, it’s useful to get independent advice from industry experts before making an investment.

If you’re looking for FREE professional advice, use the chatbox function or call our team on +44 (0)1273 974419.

What’s included in Corporate Wellness Programmes?

Wellness programmes can be as simple or as wide ranging as your budget allows. As mentioned above, such schemes can either be set-up and run internally or they can be outsourced to a specialist provider. Many businesses choose to employ a Corporate Wellness consultant who can advise on the best course of action to maximise return on investment.

Corporate Wellbeing Programmes can include:

  • Meditation, CBT and yoga classes
  • Wellness apps
  • Employee Assistance Programmes (EAPs)
  • Ergonomic workspace set-up
  • Free/discounted healthy food service
  • Free or discounted gym membership
  • Resting rooms
  • Flexible/hybrid working arrangements
  • Free massages
  • Free or discounted physiotherapy sessions
  • Counselling services
  • Corporate wellness days or activities
  • Health screening
  • Educational workshops

Looking after the wellbeing of your employees is not just the right thing to do, it makes business sense too.

Here are just a few real-life examples of Corporate Wellness Programmes in action:

  • 90-minute lunch breaks: US company Bandwidth offers staff the option of a longer lunch break so they can fit in exercise prior to eating. This no doubt energises staff for the rest of the day and helps keep them fit and healthy.
  • Wellness challenges: At Engage, we took part in a step count challenge using the Yulife app – competing against fellow insurance broker Hooray Health & Protection. It inspired the whole team to be more active and also created a sense of camaraderie.
  • On-site massage therapy: Google employees a team of massage therapists to alleviate some of the inevitable stiffness that can build up over the course of a working week.
 
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How can I create a wellness scheme?

If you have plenty of spare HR capacity, you may choose to set-up a scheme yourself. Otherwise, it’s advised to get specialist external support. 

Employing a Corporate Wellness consultant can simplify the process of setting up, managing and tracking a scheme – and ensuring it provides maximum benefit to business and employee alike.

Nonetheless, it’s worth understanding the 6 key steps required to develop successful Corporate Wellness Programmes:

Step 1: Pinpoint workforce needs

Allow employees to tell you about the health and wellbeing issues they struggle with and what type of support they would welcome via confidential survey.  Also, ask them how satisfied they are with the current wellness provision. 

Step 2: Set goals

Key performance indicators can be used to assess progress. Reduced absenteeism, improved morale and increased satisfaction can all be measured once benchmarks are set.

Step 3: Form a Corporate Wellness team

It’s often useful to have a team of people whose job is to ensure that employees are fully aware of the tools they have at their disposal to safeguard and improve their wellbeing. They can also relay feedback to HR or senior management.

Step 4: Create a communications plan

Whether you have a dedicated wellness team or not, there needs to be a plan for how to promote the wellbeing offering to the whole workforce. Posters, meetings and email communications are just a few of the tools that can be used to ensure your team get the most from the scheme.

Step 5: Launch the programme

Once you’ve pieced together a wellness programme based on employee feedback (and according to budget) – and you’ve prepped your comms plan – you can launch the scheme.

Step 6: Track results and optimise

Staff surveys can help track satisfaction & wellbeing levels, while absenteeism rates can be used to measure whether the programme is having a positive impact for the business.

Why offer Corporate Wellness Programmes in the UK?

According to a 2020 UK workplace survey by Perkbox, four out of five UK workers  (79%) commonly experience work-related stress. Meanwhile more than half (55%) experience stress-induced anxiety. While a level of stress is inevitable in any workplace, it’s important that employees are given the tools and support to ensure it doesn’t have a detrimental affect on their health.

At Engage Health Group we believe that healthy employees are good for business, and that investing in staff health and wellbeing can have far reaching and powerful results.

Traditionally, employers have relied solely upon insurance mechanisms such as Group Medical Insurance, Group Income Protection and Health Cash Plans. While these policies can be extremely effective in addressing ill health – and are highly valued by staff – they are usually reactive in nature.

Conversely, employee wellness programmes are designed to stop ill-health – physical or mental – from developing in the first place.

Benefits for the employee include:

  • Improved health and wellbeing – in and out of the workplace
  • Increased morale
  • Less stress
  • Personal growth/resilience development
 

Benefits for the business include:

  • Lower staff sickness
  • Happier and more productive workforce
  • Improved retention
  • Better recruitment
  • Less presenteeism

How can Engage help?

Corporate Wellness Programmes cover a very broad area and often businesses can find it difficult to establish where available resource is best deployed and more importantly, how to measure success.

Some of the areas in which we specialise are as follows:


Importantly, at Engage Health Group we recognise that every customer has very different needs. We will work closely and collaboratively with you to ensure that any insurance mechanisms and preventative tools complement each other and give you the best possible return on your investment.

A well planned and executed Corporate Wellness strategy can have far reaching benefits, so let’s start that journey today!

"They took time to understand our business and its culture before recommending the programme, and the results have been very favourable.”

Corporate Wellness Programmes
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